Wat doet FMI precies?

FMI biedt een gebruiksvriendelijk systeem om marktdata zoals Nielsen- en Circana-data snel en eenvoudig te analyseren voor fabrikanten binnen de FMCG-branche.

Voor wie zijn de tools bedoeld?

FMI is speciaal ontworpen voor fabrikanten, gericht op alle afdelingen die profijt kunnen hebben van marktdata zoals Sales, Trade Marketing, Marketing en het Management.

Welke data ondersteunt FMI?

FMI werkt primair met Nielsen- en Circana-data. Daarnaast is het in specifieke tools mogelijk om andere data te gebruiken, zoals interne data en folderdata zoals wordt geleverd door IPV Data.

Waarom werkt FMI binnen Excel, en niet op basis van Power BI?

Excel en Power Bi zijn verschillende systemen met ieder zijn voor- en nadelen. FMI werkt binnen Excel omdat dit platform veel mogelijkheden biedt om zeer complexe analyses op een extreem gebruiksvriendelijke en snelle manier toegankelijk te maken. Binnen power BI kan dit niet worden ontwikkeld, zonder concessies te doen aan gebruiksgemak, snelheid en kwaliteit van visualisaties.

Hoe lang duurt een implementatie?

Meestal hebben we binnen 2 tot 4 weken de belangrijkste tools draaiend. De uiteindelijke implementatie periode hangt af van het aantal categorieën, het aantal gebruikers en specifieke wensen.

Waarom hebben wij FMI nodig als ik ook Nielsen Discover of Circana Unify heb?

De systemen van Nielsen en Circana richten zich op het ontsluiten van de data. Dat maakt deze systemen zeer uitgebreid, maar ook complex. FMI is ontworpen om de complexiteit van data-analyse te verminderen. Doordat het extreem simpel en snel werkt, zullen veel meer werknemers gebruik maken van marktdata in hun dagelijks werk en zal de kwaliteit van analyse sterk verbeteren.

Is er training nodig om FMI te gebruiken?

FMI is ontworpen voor gebruiksgemak, maar we bieden trainingen en doorlopende ondersteuning voor optimale implementatie. Na een training van een uurtje kan menig stagiair al uitgebreide categorie analyses maken!

Kan FMI worden aangepast aan specifieke behoeften?

Ja, dataselecties en analyses kun je volledig aanpassen om aan te sluiten bij jouw categorievisie en klantdefinities. Je kunt zelfs meerdere versies van ieder rapport aanmaken, zodat ze aansluiten op specifieke klant indelingen.

About us

Our mission is to help our clients make the most of the market data available. By offering better clarity, user-friendliness, flexibility, and speed, the FMI system promotes the use, understanding, and integration of market insights across the organization.

Dave Sanders

Angelique van Velzen

Team with a Vision

We are professionals with years of experience and deep knowledge of the FMCG sector. Our solutions, developed based on real customer experiences, help companies quickly and easily translate complex market data into valuable insights. Thanks to our expertise in trade marketing, sales, and category management, we offer reports that cover 95% of customer needs, leaving time-consuming analyses in the past.

Curious how we can help your organization analyze pricing, promotion, and e-commerce data? Feel free to contact us!

Mission

We believe in a personal approach and are always ready to support our clients with advice, training, and tailored solutions. Our enthusiasm for the product and the value it brings is confirmed daily through our work with leading clients. In addition, we contribute to the world by donating 10% of our annual revenue to effective organizations. Our choices are guided by independent scientific research. For more information, head over to www.doneereffectief.nl.

Frequently Asked Questions

Please contact us if you have any further questions

Get in touch

What exactly does FMI do?admin2024-10-09T14:52:54+00:00

What exactly does FMI do?

FMI offers a user-friendly system to quickly and easily analyze market data such as Nielsen and Circana data for manufacturers in the FMCG industry.

Who are the tools intended for?admin2024-10-09T14:52:48+00:00

Who are the tools intended for?

FMI is specifically designed for manufacturers, targeting all departments that can benefit from market data, such as Sales, Trade Marketing, Marketing, and Management.

What data does FMI support?admin2024-10-09T14:52:41+00:00

What data does FMI support?

FMI primarily works with Nielsen and Circana data. Additionally, specific tools can be used with other data, such as internal data and promotional data supplied by IPV Data.

Why does FMI work within Excel and not based on Power BI?admin2024-10-09T14:52:17+00:00

Why does FMI work within Excel and not based on Power BI?

Excel and Power BI are different systems, each with its own advantages and disadvantages. FMI operates within Excel because this platform allows for highly complex analyses to be made accessible in an extremely user-friendly and fast manner. This level of development would not be possible within Power BI without compromising on user-friendliness, speed, and the quality of visualizations.

How long does an implementation take? admin2024-10-09T14:52:12+00:00

How long does an implementation take?

Typically, we have the most important tools up and running within 2 to 4 weeks. The final implementation period depends on the number of categories, the number of users, and specific requirements.

Why do we need FMI if we already have Nielsen Discover or Circana Unify?admin2024-10-09T14:52:04+00:00

Why do we need FMI if we already have Nielsen Discover or Circana Unify?

Nielsen and Circana's systems focus on unlocking the data, which makes them very comprehensive but also complex. FMI is designed to reduce the complexity of data analysis. Because it works extremely simply and quickly, far more employees will use market data in their daily work, greatly improving the quality of analysis.

Is training required to use FMI?admin2024-10-09T14:51:58+00:00

Is training required to use FMI?

FMI is designed for ease of use, but we offer training and ongoing support for optimal implementation. After an hour of training, even many interns can conduct extensive category analyses!

Can FMI be customized to specific needs?admin2024-10-09T14:50:32+00:00

Can FMI be customized to specific needs?

Yes, data selections and analyses can be fully customized to align with your category vision and customer definitions. You can even create multiple versions of each report to match specific customer layouts.

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Promo Insights